Insights
/
Audience
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Integrated

Data
DTC
HCP
Integrated
2025-10-09
false

5 Questions with PurpleLab: Powering Smarter Healthcare Marketing

Articles
Oct 9, 2025
Audiences
DTC
HCP
Integrated
2025-07-24
false

Advertising Is Not Life or Death, Except in Healthcare: Reaching Underserved Communities

Podcast
Jul 24, 2025
Privacy
Platform
DTC
HCP
Integrated
2025-07-17
false

Learning from Enforcement: The Importance of an Evolving Approach to CCPA and Privacy Compliance

Articles
Jul 17, 2025
Optimization
DTC
HCP
Integrated
2025-05-14
false

Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising

Articles
May 14, 2025
CTV
DTC
HCP
Integrated
2025-05-09
false

Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management

Case Studies
May 9, 2025
CTV
DTC
HCP
Integrated
2025-04-18
false

CTV Is Rewriting the Rules of Pharma Upfronts. Are You Ready?

Articles
Apr 18, 2025
Events
DTC
HCP
Integrated
2025-04-14
false

AdLab 2025: How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization

Articles
Apr 14, 2025
Data
Optimization
Platform
DTC
HCP
Integrated
2025-04-10
false

Deep Bonus Episode: Doing Things Right by the Patient: Smarter, Faster, and More Relevant Healthcare Marketing

Podcast
Apr 10, 2025
Platform
DTC
HCP
Integrated
2025-04-09
false

Work Smarter, Move Faster: 5 Ways to Drive Efficiency with DeepIntent Cortex™

Articles
Apr 9, 2025
Events
DTC
HCP
Integrated
2025-04-04
false

Leading through Innovation at AdLab: Healthcare Marketing Trends in 2025 and Beyond

Articles
Apr 4, 2025
Events
DTC
HCP
Integrated
2025-03-28
false

AdLab 2025: What’s Next for Healthcare Marketers

Articles
Mar 28, 2025
Audiences
Optimization
DTC
HCP
Integrated
2025-02-13
false

Health Intelligence: A New Era of Healthcare Advertising

White Papers
Feb 13, 2025
Optimization
DTC
HCP
Integrated
2024-10-08
false

How Pharma Marketers are Supercharging Their Integrated Campaigns with Advanced Targeting

Articles
Oct 8, 2024
Measurement
DTC
HCP
Integrated
2024-09-18
false

Deep Episode 4: The Science and the Art: Bridging Analytics and Media Strategies

Podcast
Sep 18, 2024
Events
DTC
HCP
Integrated
2024-09-13
false

Accelerating Speed to Insight and Action: The Top Takeaways from Digital Pharma East 2024

Articles
Sep 13, 2024
Optimization
Media
Privacy
Integrated
HCP
DTC
2024-09-13
false

The Future of Omnichannel Analytics: Listen to Deep Episode 3

Articles
Sep 13, 2024
Optimization
DTC
HCP
Integrated
2024-09-11
false

Best Practices for Advertising Vaccines

Articles
Sep 11, 2024
Measurement
DTC
HCP
Integrated
2024-09-05
false

Deep Episode 3: The Future of Omnichannel Analytics

Podcast
Sep 5, 2024
Data
DTC
HCP
Integrated
2024-08-20
false

Deep Episode 2: How Using All Available Datasets Saves Lives

Podcast
Aug 20, 2024
Audiences
DTC
HCP
Integrated
2024-07-25
false

Deep Episode 1: Patients are Waiting: The Health Marketer's Greatest Challenges Today

Podcast
Jul 25, 2024
Optimization
DTC
HCP
Integrated
2024-05-10
false

AdLab Recap: How Innovation and Interoperability Will Enable Personalized Advertising

Articles
May 10, 2024
Data
DTC
HCP
Integrated
2024-04-25
false

Acxiom and DeepIntent Introduce Direct Data Integration to Optimize Healthcare Marketing Reach, Impact, and Performance

Articles
Apr 25, 2024
Audiences
Integrated
HCP
DTC
2024-04-18
false

Integrated Campaigns: Marketing as the Ultimate Social Experiment

Articles
Apr 18, 2024
Events
Integrated
2024-04-12
false

The Future of Personalization in Health Advertising: Our Top 3 Takeaways from AdLab

Articles
Apr 12, 2024
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