Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

• New

TV Paused by the FDA? Play Smarter, Not Smaller

Articles
November 14, 2025
• Featured

Reaching Audiences Where They're Most Engaged: How CTV is Changing Pharma Marketing

Podcast

Omnichannel EHR Marketing Delivers 1.5X TRx Growth Among HCPs

Case Studies

Don't Try to Be Everywhere: Precision Marketing for Rare Disease Awareness

Podcast

Latest Insights

Media
CTV
DTC
2025-11-14
false

TV Paused by the FDA? Play Smarter, Not Smaller

Articles
Nov 14, 2025
Media
Audiences
HCP
DTC
Integrated
2025-11-13
false

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Podcast
Nov 13, 2025
Media
Audiences
Optimization
DTC
HCP
General
2025-10-30
false

What Happens When Healthcare Marketing Tools Are Purpose-Built for Healthcare Marketing

Articles
Oct 30, 2025
CTV
Media
HCP
2025-10-29
true

Reaching Audiences Where They're Most Engaged: How CTV is Changing Pharma Marketing

Podcast
Oct 29, 2025
Media
HCP
2025-10-24
true

Omnichannel EHR Marketing Delivers 1.5X TRx Growth Among HCPs

Case Studies
Oct 24, 2025
Media
Privacy
DTC
2025-10-20
false

One Month After the Presidential Memorandum, DTC Ad Spend Is Rising

Articles
Oct 20, 2025
Media
Corporate
Optimization
General
2025-10-15
true

Don't Try to Be Everywhere: Precision Marketing for Rare Disease Awareness

Podcast
Oct 15, 2025
Data
DTC
HCP
Integrated
2025-10-09
false

5 Questions with PurpleLab: Powering Smarter Healthcare Marketing

Articles
Oct 9, 2025
Media
Corporate
Optimization
General
2025-10-01
true

We've Got Your Backs: Tariffs, Ad Bans, and the Future of Healthcare Policy

Podcast
Oct 1, 2025
Events
No items found.
2025-09-26
false

Programmatic Advertising in Pharma: Key Takeaways from Fierce Pharma Week

Articles
Sep 26, 2025
No items found.
No items found.
2025-09-24
false

How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization

Podcast
Sep 24, 2025
No items found.
No items found.
2025-09-23
false

Driving Measurable Impact with Programmatic Digital-Out-of-Home (DOOH)

Articles
Sep 23, 2025

Listen to Deep: 
The Health Marketing Podcast

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Nov 13, 2025

Reaching Audiences Where They're Most Engaged: How CTV is Changing Pharma Marketing

Oct 29, 2025

Don't Try to Be Everywhere: Precision Marketing for Rare Disease Awareness

Oct 15, 2025

We've Got Your Backs: Tariffs, Ad Bans, and the Future of Healthcare Policy

Oct 1, 2025
Full Episode Library

Recent Events

Sep 26, 2025

Programmatic Advertising in Pharma: Key Takeaways from Fierce Pharma Week

Sep 15, 2025

Fierce Pharma Week 2025: Key Takeaways

Jun 27, 2025

6 Healthcare Marketing Takeaways from Cannes Lions 2025

May 23, 2025

Empowered Voices: Women Driving Innovation in Healthcare Marketing

All Events

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