January 20, 2026
In healthcare advertising, performance hinges on strategy as well as the infrastructure behind it. As data volumes grow, AI becomes foundational, and privacy expectations rise, advertisers need platforms that are fast, reliable, secure, and built for what’s ahead.
That’s why we are investing in a new data center, AEGIS 1, designed specifically to support the future of AI-driven healthcare marketing. While much of what makes this facility special lives under the hood, the benefits for advertisers using our solutions are tangible and immediate.
Built for AI-Driven Performance at Scale
Modern healthcare marketing increasingly depends on advanced analytics, real-time optimization, and AI-powered decisioning. AEGIS 1 is engineered to support the high-density, resource-intensive workloads required to power modern processors and accelerators.
For advertisers, that translates into:
- Faster audience insights and planning workflows.
- More responsive optimization and decisioning.
- The ability to activate and analyze complex data sets without sacrificing performance.
As AI becomes central to how campaigns are planned, activated, and measured, this infrastructure ensures advertisers can move at the speed the market demands.
Enterprise-Grade Security You Can Trust
Healthcare advertising operates in a highly regulated environment, where trust, privacy, and security are non-negotiable. Security is fundamental to the new data center’s design, featuring layered physical protections that include controlled access points, secure entry systems, perimeter safeguards, and 24/7 on-site security personnel. All activity is continuously monitored and logged.
For advertisers, this provides:
- Strong protection for sensitive data and workflows.
- Infrastructure aligned with enterprise and regulated-industry expectations.
- Greater confidence when activating privacy-safe healthcare audiences.
This security-first approach reinforces our commitment to sophisticated, compliant activation.
Sustainability That Aligns With Brand Values
Sustainability continues to play a larger role in how brands evaluate partners. AEGIS 1 is built to meet leading environmental and energy management standards and operates with full renewable energy coverage through wind and solar sources.
For advertisers, that means:
- Campaigns powered by infrastructure aligned with ESG priorities
- Reduced environmental impact without performance trade-offs
- A partner focused on long-term, responsible growth
It’s another way we’re aligning infrastructure decisions with the values many advertisers already prioritize.
Always On. Always Reliable.
Healthcare campaigns don’t pause, and neither should the platforms behind them. The new facility is designed with multiple independent power feeds, backup systems, and long-duration on-site generation. Every critical component is built with resilience in mind, allowing operations to continue seamlessly during maintenance or unexpected events.
For advertisers, this means:
- Uninterrupted campaign delivery.
- Consistent access to planning, activation, and reporting tools.
- Confidence that performance won’t be impacted by infrastructure downtime.
For brands running always-on HCP and DTC programs, reliability is fundamental.
Built to Support What Comes Next
This new data center was designed with future growth in mind. It can scale as demand increases, giving our platform the flexibility to evolve alongside advertisers as new channels, data sources, and AI capabilities emerge.
The result is a faster, more resilient, and more secure foundation that supports better planning, smarter activation, and stronger outcomes—now and over time. When the infrastructure is thoughtfully built, everything that runs on it benefits.
