Platform overview
The DSP built for healthcare
DeepIntent is the leading health advertising platform for reaching verified patients and providers. Powered by Health Intelligence™, we make it easy to drive health and business outcomes while ensuring privacy compliance and brand safety.
Built for the unique needs of the healthcare industry, our platform integrates AI with real-time health and media data to deliver a more intelligent, outcomes-driven media buying experience.
Speed
Gain actionable health and media insights to accelerate strategy and performance at every stage of your campaign.
Choice
Choose your preferred data partner, IQVIA Digital or Symphony Health, to power planning, optimization, and measurement.
Precision
Maximize ROI with patented real-time optimization that aligns every impression to AQ and script performance.
Scale
Reach verified HCP and DTC audiences across premium media, connecting at scale when and where they're most receptive.
Trusted by all the top pharma companies and their agencies
Create smarter, faster campaigns with DeepIntent Cortex™
Drive better health outcomes
Whether your goal is to reach patients, providers, or both, DeepIntent offers a full suite of solutions that help you optimize strategy, unify engagement, and deliver measurable results across every channel.
Reach
providers
Activate campaigns that connect prescribing behavior and site visitation directly to script performance.
Reach patient audiences
Turn patient insights into activation, engaging audiences across the right media to improve health outcomes.
Connect the conversation
Reach providers and patients with integrated activation and real-time measurement that proves unified impact
Differentiate your strategy
Create tailored marketing solutions powered by Health Intelligence™ to help your brand stand out and win
One platform for all your needs
Looking to streamline your campaign creation and management? The DeepIntent DSP empowers you to plan, activate, and measure your pharma campaigns, all in one place.
1. Identify your audience
Use clinical insights to optimize your audience strategy, predicting performance ahead of activation.
2. Activate smarter campaigns
Streamline campaign management with Health Intelligent™ solutions that save time and maximize efficiency.
3. Measure and optimize
Access real-time, healthcare-specific insights to refine campaigns and optimize performance toward real-world health outcomes.
Cover all your campaign bases
Healthcare advertising demands more speed, choice, precision, and scale. It’s why we designed our platform to meet the needs of today’s health marketer.
Intelligent audience creation
Leverage verified patient and provider segments informed by real-world health data, ensuring accuracy and privacy compliance.
Seamless integrations
Connect seamlessly with your existing data and analytics tools to streamline workflows and reporting.
Fast, pharma-specific measurement
Go beyond impressions with healthcare-specific KPIs like script lift, adherence, and audience quality.
HealthFirst™ media packages
Make meaningful connections with curated, premium inventory packages tailored to healthcare performance.
Industry-leading optimization
AI-powered optimization aligns every impression to media objectives and health outcomes, maximizing ROI across every campaign.
Campaigns powered by DeepIntent exceed industry standards for performance, with the proven ability to drive kPIs like audience quality, script lift, and verified patient reach.
160% higher audience quality (AQ)
When using our patented Outcomes Optimization™
63%more efficient cost per verified patient
As your audience quality improves, your campaigns become more cost-effective.
25xnew patient starts from integrated targeting
When you combine your DTC and HCP efforts, you can see even greater performance.
Reach your audience across the digital landscape
With DeepIntent, your message reaches the right audience in the right place at the right time. Engage verified patients and providers across premium, privacy-compliant channels.
Audio
Deliver relevant messages through streaming audio and podcasts, reaching health audiences during daily routines and on-the-go moments.
CTV
Engage patients and providers with high-impact storytelling on connected TV, combining premium inventory with precision targeting.
Display & Native
Reach audiences across trusted healthcare and lifestyle websites with display and native formats designed to maximize awareness and engagement.
DOOH
Capture attention in real-world environments with point-of-care screens, pharmacy displays, and other digital out-of-home placements.
EHR
Connect with providers directly in their workflow through electronic health record systems, enabling timely, clinically relevant engagement.
Video
Leverage premium online video inventory to deliver compelling messages that build awareness, educate, and drive action among verified audiences.
Purpose-built for healthcare
The DeepIntent DSP unites advanced audience targeting, omnichannel activation, and healthcare-specific measurement to deliver results you can trust.
Verified audiences
Connect with patients and providers using HIPAA-compliant targeting.
Healthcare-specific measurement
Track metrics that matter, from script lift to audience quality (AQ).
Compliance and brand safety
Harness solutions built to protect privacy and ensure regulatory compliance.
Omnichannel reach
Activate across CTV, audio, display, video, and more from one platform.
