October 30, 2025
At DeepIntent, every solution we build is designed with one goal in mind: helping healthcare marketers deliver meaningful outcomes for both patients and brands. Our suite of Health Intelligent™ solutions empowers advertisers to reach verified patients efficiently, drive measurable engagement, and optimize performance across every stage of the media and healthcare journey.
To understand the real impact of these tools, we analyzed 150 campaigns across a variety of therapeutic areas. The results show how each of three DeepIntent solutions independently improves performance, and how their combined power compounds that impact dramatically.
SmartBid: Intelligent Bidding That Delivers Efficiency
SmartBid, an AI-powered bidding algorithm, dynamically adjusts bids in real time to prioritize impressions most likely to reach verified patients. By optimizing every dollar spent, SmartBid helps advertisers do more with less.
Across campaigns, SmartBid drove a 27% increase in verified patients reached while reducing cost per verified patient by 21%. That means brands can scale reach without sacrificing efficiency, ensuring their message connects with the audiences who matter most.
Audience Quality (AQ) Optimization: Smarter Targeting, Better Outcomes
When SmartBid is combined with optimization for Audience Quality (AQ), performance accelerates. AQ optimization fine-tunes campaign delivery based on real patient and HCP engagement signals, ensuring ads reach higher-quality audiences.
This powerful pairing yielded a 160% increase in audience quality, a 229% increase in verified patients reached, and a 70% decrease in cost per verified patient. The takeaway is clear: smarter targeting enhances reach while making every impression more valuable.
HealthFirst™ Audiences (HFAs): The Complete Picture
Adding HealthFirst Audiences, a proprietary targeting solution that leverages real-world health data and modeled patient behavior, amplifies results even further.
Campaigns that used all three tools saw a 346% increase in AQ, a 464% increase in verified patients reached, and an 82% decrease in cost per verified patient. The combined power of SmartBid, AQ Optimization, and HFAs delivers outstanding precision and performance, driving measurable outcomes that matter for both brands and patients.
Real Data, Real Impact
These results underscore the transformative power of technology built specifically for healthcare. Unlike general-purpose marketing tools, DeepIntent’s Health Intelligent™ platform is designed to navigate the unique complexity of healthcare data, privacy, and compliance while connecting advertisers to verified patient audiences in meaningful ways.
By integrating clinical data with real-time media intelligence, these solutions give marketers the clarity and confidence to make better decisions. They help brands reach patients who can benefit most from their therapies, ensure responsible and privacy-safe engagement, and ultimately contribute to improved health outcomes.
Click here to learn more about how Health Intelligent tools amplify performance and impact.
