Insights
/
Audience
/

HCP

Data
DTC
HCP
Integrated
2025-10-09

5 Questions with PurpleLab: Powering Smarter Healthcare Marketing

Articles
Oct 9, 2025
CTV
HCP
2025-08-14

CTV Unlocked: A Playbook for Engaging HCPs in the Streaming Era

Guides
Aug 14, 2025
Audiences
DTC
HCP
Integrated
2025-07-24

Advertising Is Not Life or Death, Except in Healthcare: Reaching Underserved Communities

Podcast
Jul 24, 2025
Privacy
Platform
DTC
HCP
Integrated
2025-07-17

Learning from Enforcement: The Importance of an Evolving Approach to CCPA and Privacy Compliance

Articles
Jul 17, 2025
Platform
Media
DTC
HCP
2025-07-09

Unlocking Live Healthcare Advertising with Disney

Articles
Jul 9, 2025
Audiences
DTC
HCP
2025-06-27

Using Technology to Advance Health Equity: A New Solution for Reaching Underserved Communities

Articles
Jun 27, 2025
Data
DTC
HCP
2025-06-12

Why Data Choice Matters in Pharmaceutical Advertising

Articles
Jun 12, 2025
Optimization
DTC
HCP
Integrated
2025-05-14

Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising

Articles
May 14, 2025
CTV
DTC
HCP
Integrated
2025-05-09

Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management

Case Studies
May 9, 2025
No items found.
HCP
2025-05-06

Guide HCPs from Awareness to Action with Sequential Messaging

Articles
May 6, 2025
CTV
DTC
HCP
Integrated
2025-04-18

CTV Is Rewriting the Rules of Pharma Upfronts. Are You Ready?

Articles
Apr 18, 2025
Events
DTC
HCP
Integrated
2025-04-14

AdLab 2025: How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization

Articles
Apr 14, 2025
Data
Optimization
Platform
DTC
HCP
Integrated
2025-04-10

Deep Bonus Episode: Doing Things Right by the Patient: Smarter, Faster, and More Relevant Healthcare Marketing

Podcast
Apr 10, 2025
Platform
DTC
HCP
Integrated
2025-04-09

Work Smarter, Move Faster: 5 Ways to Drive Efficiency with DeepIntent Cortex™

Articles
Apr 9, 2025
Events
DTC
HCP
Integrated
2025-04-04

Leading through Innovation at AdLab: Healthcare Marketing Trends in 2025 and Beyond

Articles
Apr 4, 2025
Events
DTC
HCP
Integrated
2025-03-28

AdLab 2025: What’s Next for Healthcare Marketers

Articles
Mar 28, 2025
Measurement
HCP
2025-03-26

From Engagement to Impact: Make Every HCP Touchpoint Count

Articles
Mar 26, 2025
Media
HCP
2025-03-14

5 Inventory Tips to Drive Meaningful Scale for HCP Campaigns

Articles
Mar 14, 2025
Optimization
DTC
HCP
2025-02-27

The Need for Speed: How Real-Time Data and Optimization Enhance Your Campaigns

Articles
Feb 27, 2025
Audiences
Optimization
DTC
HCP
Integrated
2025-02-13

Health Intelligence: A New Era of Healthcare Advertising

White Papers
Feb 13, 2025
Data
Optimization
HCP
2025-02-10

The 3 Keys to Unlocking Scalable HCP Engagement

Articles
Feb 10, 2025
Media
HCP
2024-10-18

Deep Episode 6: Help Them Practice Good Medicine: Marketing to Physicians via EHR

Podcast
Oct 18, 2024
Optimization
DTC
HCP
Integrated
2024-10-08

How Pharma Marketers are Supercharging Their Integrated Campaigns with Advanced Targeting

Articles
Oct 8, 2024
Measurement
DTC
HCP
Integrated
2024-09-18

Deep Episode 4: The Science and the Art: Bridging Analytics and Media Strategies

Podcast
Sep 18, 2024