Insights
/
Audience
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DTC

Data
DTC
HCP
Integrated
2025-10-09
false

5 Questions with PurpleLab: Powering Smarter Healthcare Marketing

Articles
Oct 9, 2025
Audiences
DTC
HCP
Integrated
2025-07-24
false

Advertising Is Not Life or Death, Except in Healthcare: Reaching Underserved Communities

Podcast
Jul 24, 2025
Privacy
Platform
DTC
HCP
Integrated
2025-07-17
false

Learning from Enforcement: The Importance of an Evolving Approach to CCPA and Privacy Compliance

Articles
Jul 17, 2025
Platform
Media
DTC
HCP
2025-07-09
false

Unlocking Live Healthcare Advertising with Disney

Articles
Jul 9, 2025
Audiences
DTC
HCP
2025-06-27
false

Using Technology to Advance Health Equity: A New Solution for Reaching Underserved Communities

Articles
Jun 27, 2025
No items found.
DTC
2025-06-18
false

Why DTC Pharmaceutical Advertising Shouldn’t Be Banned

Articles
Jun 18, 2025
Data
DTC
HCP
2025-06-12
false

Why Data Choice Matters in Pharmaceutical Advertising

Articles
Jun 12, 2025
Optimization
DTC
HCP
Integrated
2025-05-14
false

Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising

Articles
May 14, 2025
CTV
DTC
HCP
Integrated
2025-05-09
false

Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management

Case Studies
May 9, 2025
CTV
DTC
HCP
Integrated
2025-04-18
false

CTV Is Rewriting the Rules of Pharma Upfronts. Are You Ready?

Articles
Apr 18, 2025
Events
DTC
HCP
Integrated
2025-04-14
false

AdLab 2025: How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization

Articles
Apr 14, 2025
Data
Optimization
Platform
DTC
HCP
Integrated
2025-04-10
false

Deep Bonus Episode: Doing Things Right by the Patient: Smarter, Faster, and More Relevant Healthcare Marketing

Podcast
Apr 10, 2025
Platform
DTC
HCP
Integrated
2025-04-09
false

Work Smarter, Move Faster: 5 Ways to Drive Efficiency with DeepIntent Cortex™

Articles
Apr 9, 2025
Events
DTC
HCP
Integrated
2025-04-04
false

Leading through Innovation at AdLab: Healthcare Marketing Trends in 2025 and Beyond

Articles
Apr 4, 2025
Events
DTC
HCP
Integrated
2025-03-28
false

AdLab 2025: What’s Next for Healthcare Marketers

Articles
Mar 28, 2025
Optimization
DTC
HCP
2025-02-27
false

The Need for Speed: How Real-Time Data and Optimization Enhance Your Campaigns

Articles
Feb 27, 2025
Audiences
Optimization
DTC
HCP
Integrated
2025-02-13
false

Health Intelligence: A New Era of Healthcare Advertising

White Papers
Feb 13, 2025
Audiences
DTC
2024-10-10
false

MAGNA and DeepIntent Reveal New Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes

Articles
Oct 10, 2024
Optimization
DTC
HCP
Integrated
2024-10-08
false

How Pharma Marketers are Supercharging Their Integrated Campaigns with Advanced Targeting

Articles
Oct 8, 2024
Audiences
DTC
2024-10-02
false

Deep Episode 5: The Hispanic Patient: How Companies Engage with Heart

Podcast
Oct 2, 2024
Measurement
DTC
HCP
Integrated
2024-09-18
false

Deep Episode 4: The Science and the Art: Bridging Analytics and Media Strategies

Podcast
Sep 18, 2024
Events
DTC
HCP
Integrated
2024-09-13
false

Accelerating Speed to Insight and Action: The Top Takeaways from Digital Pharma East 2024

Articles
Sep 13, 2024
Optimization
Media
Privacy
Integrated
HCP
DTC
2024-09-13
false

The Future of Omnichannel Analytics: Listen to Deep Episode 3

Articles
Sep 13, 2024
Optimization
DTC
HCP
Integrated
2024-09-11
false

Best Practices for Advertising Vaccines

Articles
Sep 11, 2024
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