Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Events
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2025-06-27

6 Healthcare Marketing Takeaways from Cannes Lions 2025

Articles
Jun 27, 2025
No items found.
DTC
2025-06-18

Why DTC Pharmaceutical Advertising Shouldn’t Be Banned

Articles
Jun 18, 2025
Data
DTC
HCP
2025-06-12

Why Data Choice Matters in Pharmaceutical Advertising

Articles
Jun 12, 2025
Events
No items found.
2025-05-23

Empowered Voices: Women Driving Innovation in Healthcare Marketing

Articles
May 23, 2025
Audiences
No items found.
2025-05-23

How Health Intelligence™ Is Advancing Health Equity through Smarter Advertising

Articles
May 23, 2025
Events
No items found.
2025-05-16

AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025

Articles
May 16, 2025
Optimization
DTC
HCP
Integrated
2025-05-14

Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising

Articles
May 14, 2025
CTV
DTC
HCP
Integrated
2025-05-09

Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management

Case Studies
May 9, 2025
No items found.
HCP
2025-05-06

Guide HCPs from Awareness to Action with Sequential Messaging

Articles
May 6, 2025
CTV
No items found.
2025-05-01

What Pharma Marketers Are Saying About CTV This Upfront Season

Articles
May 1, 2025
Media
No items found.
2025-04-25

The Future of Endemic Publishers and Programmatic

Articles
Apr 25, 2025
CTV
DTC
HCP
Integrated
2025-04-18

CTV Is Rewriting the Rules of Pharma Upfronts. Are You Ready?

Articles
Apr 18, 2025
Events
DTC
HCP
Integrated
2025-04-14

AdLab 2025: How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization

Articles
Apr 14, 2025
Data
Optimization
Platform
DTC
HCP
Integrated
2025-04-10

Deep Bonus Episode: Doing Things Right by the Patient: Smarter, Faster, and More Relevant Healthcare Marketing

Podcast
Apr 10, 2025
Platform
DTC
HCP
Integrated
2025-04-09

Work Smarter, Move Faster: 5 Ways to Drive Efficiency with DeepIntent Cortex™

Articles
Apr 9, 2025
Events
DTC
HCP
Integrated
2025-04-04

Leading through Innovation at AdLab: Healthcare Marketing Trends in 2025 and Beyond

Articles
Apr 4, 2025
Events
DTC
HCP
Integrated
2025-03-28

AdLab 2025: What’s Next for Healthcare Marketers

Articles
Mar 28, 2025
Measurement
HCP
2025-03-26

From Engagement to Impact: Make Every HCP Touchpoint Count

Articles
Mar 26, 2025
No items found.
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2025-03-21

Why Pharmaceutical Advertising Matters Now More than Ever

Articles
Mar 21, 2025
Media
HCP
2025-03-14

5 Inventory Tips to Drive Meaningful Scale for HCP Campaigns

Articles
Mar 14, 2025
Optimization
DTC
HCP
2025-02-27

The Need for Speed: How Real-Time Data and Optimization Enhance Your Campaigns

Articles
Feb 27, 2025
Audiences
Optimization
DTC
HCP
Integrated
2025-02-13

Health Intelligence: A New Era of Healthcare Advertising

White Papers
Feb 13, 2025
Data
Optimization
HCP
2025-02-10

The 3 Keys to Unlocking Scalable HCP Engagement

Articles
Feb 10, 2025
Audiences
No items found.
2025-01-30

Listen to DEEP Episode 7: Creating Health Content that Resonates

Articles
Jan 30, 2025