August 21, 2025
TV has entered a new era. Streaming is the norm, and Free Ad-Supported TV (FAST) is the fastest-growing way people watch. For healthcare marketers, this trend represents a chance to reach patients and providers in a premium channel built for both scale and precision.
That’s why we’re proud to introduce the HealthFirst™ FAST Package, part of our growing HealthFirst initiative to deliver measurable, addressable, and optimized (MAO) media for healthcare advertisers.
Why FAST Matters for Healthcare
FAST is growing twice as quickly as over-the-top (OTT) streaming, according to eMarketer. What makes it particularly powerful for pharma is its audience profile: our analysis shows 77% of healthcare providers are reachable through FAST — more than double the general population.
But reach alone isn’t enough. Premium publishers like Paramount, LG Ad Solutions, and NBCU are leaning into FAST, making it not just a channel of scale but one of quality, brand-safe content. This creates the rare combination healthcare advertisers need: broad audience access in trusted, relevant environments.
"Pluto TV has built a best-in-class streaming environment that delivers both scale and precision for our partners, and DeepIntent’s new FAST package strengthens that by bringing the advanced audience targeting required to reach healthcare audiences. The expansion of our partnership enables brands to activate campaigns that drive meaningful outcomes with our engaged viewers on the biggest screen in the home.”
Christo Owen, SVP of Partnerships at Paramount Advertising
What Makes HealthFirst™ Media Packages Valuable
Healthcare marketers need more than generic media bundles. They need media solutions built for the unique demands of healthcare — ones that deliver precision, performance, and trust.
Every HealthFirst™ Package is built on these principles, curating and optimizing premium supply so advertisers can activate with confidence, reach the right audiences, and measure meaningful outcomes.
Our new HealthFirst FAST Package brings these principles to streaming TV, turning the FAST opportunity into real, actionable impact for pharma with:
- Premium Media: Optimized access to top FAST publishers, including Pluto TV, LG Ad Solutions, and many more.
- Patient + Provider Reach: Purpose-built connections with the audiences that matter most in healthcare.
- Streamlined Activation: Fast, easy setup in the DeepIntent DSP to launch impactful campaigns quickly.
- Transparency & Trust: Fraud-free supply aligned with the strict standards of pharma advertising.
"As pharma marketers shift budgets beyond traditional channels, we’ve seen exceptional reach and performance through Connected TV. DeepIntent’s new turnkey FAST inventory solution is a welcome addition as it's designed to accelerate the path from idea to activation and unlock more insight-driven opportunities for our clients to reach both HCP and patient audiences across the CTV landscape.”
Kristy Quagliariello, VP of Programmatic Media at Klick Health
The Future of Healthcare Media
FAST is just the beginning. Through HealthFirst Packages, DeepIntent is redefining how healthcare media is discovered, activated, and optimized. Every package is curated for premium quality, transparent supply, and measurable performance at scale.
And with more packages on the horizon, healthcare advertisers will have even more ways to connect with patients and providers where it matters most.
👉 Read our full press release to explore the HealthFirst FAST Package launch.
