September 1, 2025
When DeepIntent Cortex™ launched, the goal was straightforward: make healthcare advertising faster and smarter by putting insights directly next to actions. By bringing together real-time health data, media signals, and AI-powered insights in one platform, it helps teams turn data into impact more efficiently than ever.
Now that the platform is live, the early results are speaking for themselves. With major gains in workflow efficiency and more strategic decision-making, Cortex is already changing how healthcare marketers plan, activate, and optimize campaigns.
Proven Gains in Workflow Efficiency
Early usage metrics point to significant improvements in day-to-day workflows for media traders and campaign managers:
These gains reflect the platform’s holistic reimagination. With forecasts, optimization prompts, and actionable insights integrated directly into the workflow, the need to toggle between tools is eliminated. The Cortex infrastructure, capable of real-time ad scoring in under five milliseconds, further supports faster, more informed decision-making.
Early Adoption of New Tools and Features
Cortex’s new capabilities are seeing strong adoption across campaigns:
- 92% of beta users reported that it’s easy to use insights to improve campaign performance.
- Use of health-focused KPIs like audience quality (AQ) and script lift has risen from 67% pre-launch to 88% post-launch.
- Users are leveraging HCP Site Analytics and Visual Impact Dashboards to better understand audiences and tie media exposure to real-world outcomes like provider visits and prescription activity.
These tools are helping teams shift from manual execution to more strategic, data-driven decision-making within a single interface.
Evidence of Real-World Impact
The early data underscores the benefits of embedding Health Intelligence™ into every step of the campaign process. Traders and campaign managers are benefiting from faster execution, easier access to insights, and improved ability to connect media activity with meaningful health outcomes.
These results validate that Cortex’s enhancements aren’t just conceptual. They’re actively reducing friction, improving optimization, and driving smarter engagement across the healthcare journey.
As adoption grows, the platform’s early success signals a shift toward more integrated, outcome-focused healthcare advertising. Campaign execution is faster, more precise, and better aligned with the needs of patient and provider engagement.
What is Health Intelligence, and how does it transform healthcare advertising campaigns? Learn more here.
