Insights
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Topic
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Media

Media
General
2023-02-14
false

Pharma Marketing 101: 5 Things Every Healthcare Marketer Should Know

Articles
Feb 14, 2023
Data
CTV
Privacy
Media
General
2022-12-01
false

What We See for 2023: The Healthcare Advertising Trends Shaping Our Industry

Articles
Dec 1, 2022
Media
DTC
2022-06-15
false

Case Study: Prescriptions Over Impressions​: Matterkind and DeepIntent Prove Addressable Media Drives Script Performance and New Patient Starts​

Case Studies
Jun 15, 2022
Media
General
2022-04-08
false

This Week in Healthcare Advertising: AI's Impact on Pharma Marketing, The Rise of AVOD Viewing, and FDA Approvals

Articles
Apr 8, 2022
Media
DTC
2021-10-29
false

Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds

Articles
Oct 29, 2021
Media
General
2021-09-07
false

Product Overview: Programmatic Audio Advertising

Articles
Sep 7, 2021
Media
General
2021-07-27
false

Allowing Healthcare Marketers to Create Meaningful Advertising Experiences

Articles
Jul 27, 2021
Media
DTC
HCP
2021-07-21
false

5 Things Healthcare Marketers Need to Consider During RFP Season

Articles
Jul 21, 2021
Media
General
2020-12-08
false

From The Experts: Media And Advertising In 2021

Articles
Dec 8, 2020
Media
Optimization
General
2020-12-01
false

Programmatic Campaigns Are Getting More Cohesive From ‘Pitch to Pay’: Magnite’s Adam Lowy

Videos
Dec 1, 2020
Media
General
2020-11-23
false

E-Detailing, Telehealth Are Key Marketing Priorities Amid Pandemic: Heartbeat’s Dan Haller

Videos
Nov 23, 2020
Audiences
Media
DTC
2020-11-17
false

Patient-Modeled Audiences Improve Programmatic ROI for Healthcare Marketers

Videos
Nov 17, 2020
Media
General
2020-11-10
false

Healthcare Media Embraces Programmatic Sales: Haymarket’s Louis Naimoli

Videos
Nov 10, 2020
Media
General
2020-05-26
false

The Programmatic Supply Chain is Broken - Here's How We Fix It

Articles
May 26, 2020
Media
General
2020-05-13
false

Publishers Gain Three First-Time Benefits from One Unified Platform

Articles
May 13, 2020
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