Insights
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Articles

Events
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2025-05-16

AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025

Articles
May 16, 2025
Optimization
DTC
HCP
Integrated
2025-05-14

Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising

Articles
May 14, 2025
No items found.
HCP
2025-05-06

Guide HCPs from Awareness to Action with Sequential Messaging

Articles
May 6, 2025
CTV
No items found.
2025-05-01

What Pharma Marketers Are Saying About CTV This Upfront Season

Articles
May 1, 2025
Media
No items found.
2025-04-25

The Future of Endemic Publishers and Programmatic

Articles
Apr 25, 2025
CTV
DTC
HCP
Integrated
2025-04-18

CTV Is Rewriting the Rules of Pharma Upfronts. Are You Ready?

Articles
Apr 18, 2025
Events
DTC
HCP
Integrated
2025-04-14

AdLab 2025: How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization

Articles
Apr 14, 2025
Platform
DTC
HCP
Integrated
2025-04-09

Work Smarter, Move Faster: 5 Ways to Drive Efficiency with DeepIntent Cortex™

Articles
Apr 9, 2025
Events
DTC
HCP
Integrated
2025-04-04

Leading through Innovation at AdLab: Healthcare Marketing Trends in 2025 and Beyond

Articles
Apr 4, 2025
Events
DTC
HCP
Integrated
2025-03-28

AdLab 2025: What’s Next for Healthcare Marketers

Articles
Mar 28, 2025
Measurement
HCP
2025-03-26

From Engagement to Impact: Make Every HCP Touchpoint Count

Articles
Mar 26, 2025
No items found.
No items found.
2025-03-21

Why Pharmaceutical Advertising Matters Now More than Ever

Articles
Mar 21, 2025
Media
HCP
2025-03-14

5 Inventory Tips to Drive Meaningful Scale for HCP Campaigns

Articles
Mar 14, 2025
Optimization
DTC
HCP
2025-02-27

The Need for Speed: How Real-Time Data and Optimization Enhance Your Campaigns

Articles
Feb 27, 2025
Data
Optimization
HCP
2025-02-10

The 3 Keys to Unlocking Scalable HCP Engagement

Articles
Feb 10, 2025
Audiences
No items found.
2025-01-30

Listen to DEEP Episode 7: Creating Health Content that Resonates

Articles
Jan 30, 2025
Measurement
No items found.
2025-01-15

How Pharma Brands Can Achieve Better Outcomes with Specialized KPIs

Articles
Jan 15, 2025
Data
General
2024-12-05

Sharing Exposure Data for Measurement: 10 Best Practices

Articles
Dec 5, 2024
Audiences
General
2024-10-31

Report: How Brands Can Elevate Their Pharma Advertising for Real-World Impact

Articles
Oct 31, 2024
Events
General
2024-10-14

Advertising Week New York 2024: 5 Actionable Takeaways for Health Advertisers

Articles
Oct 14, 2024
Audiences
DTC
2024-10-10

MAGNA and DeepIntent Reveal New Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes

Articles
Oct 10, 2024
Optimization
DTC
HCP
Integrated
2024-10-08

How Pharma Marketers are Supercharging Their Integrated Campaigns with Advanced Targeting

Articles
Oct 8, 2024
Optimization
General
2024-09-25

3 Ways Creative Management Tools Can Set Your Campaigns Up for Success

Articles
Sep 25, 2024
Events
DTC
HCP
Integrated
2024-09-13

Accelerating Speed to Insight and Action: The Top Takeaways from Digital Pharma East 2024

Articles
Sep 13, 2024