Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

• New

How Our New Data Center Powers AI-Driven Outcomes for Advertisers

Articles
January 20, 2026
• Featured

The 5 Key Health Marketing Takeaways from CES 2026

Articles

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Podcast

One Month After the Presidential Memorandum, DTC Ad Spend Is Rising

Articles

Latest Insights

CTV
DTC
2022-07-21
false

How DeepIntent and Matterkind Proved CTV’s Superiority for Measuring Pharma Ad Campaigns, Delivering 2X Higher NBRx

Articles
Jul 21, 2022
Optimization
DTC
HCP
2022-07-13
false

DeepIntent Adds More Leading Data Providers to its Audience Marketplace, Simplifying Pharma Campaign Planning and Optimization

Articles
Jul 13, 2022
Corporate
General
2022-06-17
false

My Career Journey at DeepIntent: Carrie Craigmyle

Articles
Jun 17, 2022
Media
DTC
2022-06-15
false

Case Study: Prescriptions Over Impressions​: Matterkind and DeepIntent Prove Addressable Media Drives Script Performance and New Patient Starts​

Case Studies
Jun 15, 2022
CTV
DTC
2022-06-09
false

The Patient POV: Pharma Advertising on Linear TV vs. Connected TV

Articles
Jun 9, 2022
CTV
DTC
2022-05-31
false

Seeing TV Differently: Patient Views During the CTV Renaissance

Research
May 31, 2022
Measurement
General
2022-05-26
false

Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners

Articles
May 26, 2022
CTV
General
2022-05-19
false

Innovating with Intent: Top 3 Takeaways One Sheet

Articles
May 19, 2022
CTV
General
2022-05-11
false

Innovating with Intent: Our Top 3 CTV Advertising Takeaways

Articles
May 11, 2022
Optimization
General
2022-05-09
false

Product Overview: ACR Data and DeepIntent Outcomes™

Articles
May 9, 2022
CTV
General
2022-05-05
false

Innovating with Intent: A Pharma-Focused CTV Forum

Articles
May 5, 2022
Media
General
2022-04-08
false

This Week in Healthcare Advertising: AI's Impact on Pharma Marketing, The Rise of AVOD Viewing, and FDA Approvals

Articles
Apr 8, 2022

Listen to Deep: 
The Health Marketing Podcast

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Nov 13, 2025

Reaching Audiences Where They're Most Engaged: How CTV is Changing Pharma Marketing

Oct 29, 2025

Don't Try to Be Everywhere: Precision Marketing for Rare Disease Awareness

Oct 15, 2025

We've Got Your Backs: Tariffs, Ad Bans, and the Future of Healthcare Policy

Oct 1, 2025
Full Episode Library

Recent Events

Jan 14, 2026

The 5 Key Health Marketing Takeaways from CES 2026

Sep 26, 2025

Programmatic Advertising in Pharma: Key Takeaways from Fierce Pharma Week

Sep 15, 2025

Fierce Pharma Week 2025: Key Takeaways

Jun 27, 2025

6 Healthcare Marketing Takeaways from Cannes Lions 2025

All Events

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