Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

• New

5 Questions With Nicole Alfonso About CTV Pharma Advertising

Articles
December 2, 2025
• Featured

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Podcast

One Month After the Presidential Memorandum, DTC Ad Spend Is Rising

Articles

5 Questions with PurpleLab: Powering Smarter Healthcare Marketing

Articles

Latest Insights

Data
Optimization
General
2021-10-07
false

Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection

Articles
Oct 7, 2021
Data
Optimization
General
2021-10-06
false

Utilizing Real-World Clinical Data to Optimize Digital Campaigns

Videos
Oct 6, 2021
Privacy
Integrated
DTC
HCP
2021-10-05
false

Protecting Patient Privacy in Advertising with Machine Learning

Articles
Oct 5, 2021
CTV
General
2021-09-28
false

Staying Connected: How Healthcare Marketers Can Improve Performance and Patient Outcomes with Connected TV

White Papers
Sep 28, 2021
Optimization
General
2021-09-22
false

Case Study: DeepIntent Outcomes™ (Audience Quality Algorithm)

Case Studies
Sep 22, 2021
Data
DTC
2021-09-11
false

Filling Gaps in the Patient Experience Exposed by COVID

Articles
Sep 11, 2021
Audiences
DTC
HCP
Integrated
2021-09-08
false

Improving the Patient-Provider Relationship with Advertising That’s Actually Relevant

Articles
Sep 8, 2021
Media
General
2021-09-07
false

Product Overview: Programmatic Audio Advertising

Articles
Sep 7, 2021
Corporate
General
2021-09-02
false

Three Principles For Successfully Scaling A Startup

Articles
Sep 2, 2021
Optimization
General
2021-08-30
false

Three Considerations in Choosing a Healthcare DSP to Future-Proof Your Decision

Articles
Aug 30, 2021
Audiences
DTC
2021-08-26
false

Case Study: Patient Modeled Audiences (Rare Disease App Downloads)

Case Studies
Aug 26, 2021
Privacy
DTC
2021-08-25
false

Patient Marketing and Privacy: Q+A With Mirador Analytics CEO Jamie Blackport

Articles
Aug 25, 2021

Listen to Deep: 
The Health Marketing Podcast

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Nov 13, 2025

Reaching Audiences Where They're Most Engaged: How CTV is Changing Pharma Marketing

Oct 29, 2025

Don't Try to Be Everywhere: Precision Marketing for Rare Disease Awareness

Oct 15, 2025

We've Got Your Backs: Tariffs, Ad Bans, and the Future of Healthcare Policy

Oct 1, 2025
Full Episode Library

Recent Events

Sep 26, 2025

Programmatic Advertising in Pharma: Key Takeaways from Fierce Pharma Week

Sep 15, 2025

Fierce Pharma Week 2025: Key Takeaways

Jun 27, 2025

6 Healthcare Marketing Takeaways from Cannes Lions 2025

May 23, 2025

Empowered Voices: Women Driving Innovation in Healthcare Marketing

All Events

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