Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

• New

5 Questions With Nicole Alfonso About CTV Pharma Advertising

Articles
December 2, 2025
• Featured

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Podcast

One Month After the Presidential Memorandum, DTC Ad Spend Is Rising

Articles

5 Questions with PurpleLab: Powering Smarter Healthcare Marketing

Articles

Latest Insights

Optimization
DTC
HCP
Integrated
2025-05-14
false

Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising

Articles
May 14, 2025
CTV
DTC
HCP
Integrated
2025-05-09
false

Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management

Case Studies
May 9, 2025
No items found.
HCP
2025-05-06
false

Guide HCPs from Awareness to Action with Sequential Messaging

Articles
May 6, 2025
CTV
No items found.
2025-05-01
false

What Pharma Marketers Are Saying About CTV This Upfront Season

Articles
May 1, 2025
Media
No items found.
2025-04-25
false

The Future of Endemic Publishers and Programmatic

Articles
Apr 25, 2025
CTV
DTC
HCP
Integrated
2025-04-18
false

CTV Is Rewriting the Rules of Pharma Upfronts. Are You Ready?

Articles
Apr 18, 2025
Events
DTC
HCP
Integrated
2025-04-14
false

AdLab 2025: How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization

Articles
Apr 14, 2025
Data
Optimization
Platform
DTC
HCP
Integrated
2025-04-10
false

Deep Bonus Episode: Doing Things Right by the Patient: Smarter, Faster, and More Relevant Healthcare Marketing

Podcast
Apr 10, 2025
Platform
DTC
HCP
Integrated
2025-04-09
false

Work Smarter, Move Faster: 5 Ways to Drive Efficiency with DeepIntent Cortex™

Articles
Apr 9, 2025
Events
DTC
HCP
Integrated
2025-04-04
false

Leading through Innovation at AdLab: Healthcare Marketing Trends in 2025 and Beyond

Articles
Apr 4, 2025
Events
DTC
HCP
Integrated
2025-03-28
false

AdLab 2025: What’s Next for Healthcare Marketers

Articles
Mar 28, 2025
Measurement
HCP
2025-03-26
false

From Engagement to Impact: Make Every HCP Touchpoint Count

Articles
Mar 26, 2025

Listen to Deep: 
The Health Marketing Podcast

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Nov 13, 2025

Reaching Audiences Where They're Most Engaged: How CTV is Changing Pharma Marketing

Oct 29, 2025

Don't Try to Be Everywhere: Precision Marketing for Rare Disease Awareness

Oct 15, 2025

We've Got Your Backs: Tariffs, Ad Bans, and the Future of Healthcare Policy

Oct 1, 2025
Full Episode Library

Recent Events

Sep 26, 2025

Programmatic Advertising in Pharma: Key Takeaways from Fierce Pharma Week

Sep 15, 2025

Fierce Pharma Week 2025: Key Takeaways

Jun 27, 2025

6 Healthcare Marketing Takeaways from Cannes Lions 2025

May 23, 2025

Empowered Voices: Women Driving Innovation in Healthcare Marketing

All Events

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