Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Latest Insights

Audiences
DTC
2021-10-27

DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options

Articles
Oct 27, 2021
Corporate
General
2021-10-27

16 Leaders Share Tips To Help Young Tech Professionals Find The Right Mentor

Articles
Oct 27, 2021
Audiences
DTC
2021-10-22

The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds

Research
Oct 22, 2021
CTV
General
2021-10-21

Why Programmatic CTV Is a Must for Healthcare Marketers

Articles
Oct 21, 2021
Audiences
General
2021-10-15

Product Overview: Audience Marketplace

Articles
Oct 15, 2021
Data
Optimization
General
2021-10-07

Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection

Articles
Oct 7, 2021
Data
Optimization
General
2021-10-06

Utilizing Real-World Clinical Data to Optimize Digital Campaigns

Videos
Oct 6, 2021
Privacy
Integrated
DTC
HCP
2021-10-05

Protecting Patient Privacy in Advertising with Machine Learning

Articles
Oct 5, 2021
CTV
General
2021-09-28

Staying Connected: How Healthcare Marketers Can Improve Performance and Patient Outcomes with Connected TV

White Papers
Sep 28, 2021
Optimization
General
2021-09-22

Case Study: DeepIntent Outcomes™ (Audience Quality Algorithm)

Case Studies
Sep 22, 2021
Data
DTC
2021-09-11

Filling Gaps in the Patient Experience Exposed by COVID

Articles
Sep 11, 2021
Audiences
DTC
HCP
Integrated
2021-09-08

Improving the Patient-Provider Relationship with Advertising That’s Actually Relevant

Articles
Sep 8, 2021

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DeepIntent DSP Certification

Exclusively for deepintent clients
Move faster in healthcare media execution. Gain a practical understanding of DeepIntent’s healthcare-specific DSP, helping you activate healthcare audiences more effectively and drive meaningful healthcare marketing performance and outcomes.

Cortex Essentials

Exclusively for deepintent clients
Execute healthcare campaigns with greater speed and precision. Learn how DeepIntent Cortex gives you the power to combine health and media insights, enabling smarter media buying and scalable campaign performance.

Digital Health Marketing Certification

Understand healthcare marketing without the guesswork. Build a clear foundation in healthcare marketing fundamentals, from pharma basics and measurement to CTV and privacy-first addressability, so you can navigate complexity and contribute with confidence.

Digital Health Targeting Certification

Navigate healthcare targeting in a privacy-first world. Gain a working understanding of HCP and DTC audiences, from segmentation and modeling to identity and evaluation, to build more impactful audience strategies.