Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Latest Insights

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DTC
2025-06-18

Why DTC Pharmaceutical Advertising Shouldn’t Be Banned

Articles
Jun 18, 2025
Data
DTC
HCP
2025-06-12

Why Data Choice Matters in Pharmaceutical Advertising

Articles
Jun 12, 2025
Events
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2025-05-23

Empowered Voices: Women Driving Innovation in Healthcare Marketing

Articles
May 23, 2025
Audiences
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2025-05-23

How Health Intelligence™ Is Advancing Health Equity through Smarter Advertising

Articles
May 23, 2025
Events
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2025-05-16

AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025

Articles
May 16, 2025
Optimization
DTC
HCP
Integrated
2025-05-14

Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising

Articles
May 14, 2025
CTV
DTC
HCP
Integrated
2025-05-09

Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management

Case Studies
May 9, 2025
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HCP
2025-05-06

Guide HCPs from Awareness to Action with Sequential Messaging

Articles
May 6, 2025
CTV
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2025-05-01

What Pharma Marketers Are Saying About CTV This Upfront Season

Articles
May 1, 2025
Media
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2025-04-25

The Future of Endemic Publishers and Programmatic

Articles
Apr 25, 2025
CTV
DTC
HCP
Integrated
2025-04-18

CTV Is Rewriting the Rules of Pharma Upfronts. Are You Ready?

Articles
Apr 18, 2025
Events
DTC
HCP
Integrated
2025-04-14

AdLab 2025: How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization

Articles
Apr 14, 2025

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DeepIntent DSP Certification

Exclusively for deepintent clients
Move faster in healthcare media execution. Gain a practical understanding of DeepIntent’s healthcare-specific DSP, helping you activate healthcare audiences more effectively and drive meaningful healthcare marketing performance and outcomes.

Cortex Essentials

Exclusively for deepintent clients
Execute healthcare campaigns with greater speed and precision. Learn how DeepIntent Cortex gives you the power to combine health and media insights, enabling smarter media buying and scalable campaign performance.

Digital Health Marketing Certification

Understand healthcare marketing without the guesswork. Build a clear foundation in healthcare marketing fundamentals, from pharma basics and measurement to CTV and privacy-first addressability, so you can navigate complexity and contribute with confidence.

Digital Health Targeting Certification

Navigate healthcare targeting in a privacy-first world. Gain a working understanding of HCP and DTC audiences, from segmentation and modeling to identity and evaluation, to build more impactful audience strategies.