Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Latest Insights

Data
General
2024-12-05

Sharing Exposure Data for Measurement: 10 Best Practices

Articles
Dec 5, 2024
Data
General
2024-11-26

Deep Episode 9: Humans Are Holding Medicine Back: How AI Could Redefine Healthcare

Podcast
Nov 26, 2024
Media
General
2024-11-15

Deep Episode 8: Moments that Matter Most: How Health Communities Transform Lives

Podcast
Nov 15, 2024
Media
General
2024-11-01

Deep Episode 7: The Community Within the Community: Creating Health Content that Resonates

Podcast
Nov 1, 2024
Audiences
General
2024-10-31

Report: How Brands Can Elevate Their Pharma Advertising for Real-World Impact

Articles
Oct 31, 2024
Audiences
General
2024-10-30

Beyond the Prescription: Explore the Full Impact of Pharma Ads

Research
Oct 30, 2024
Media
HCP
2024-10-18

Deep Episode 6: Help Them Practice Good Medicine: Marketing to Physicians via EHR

Podcast
Oct 18, 2024
Events
General
2024-10-14

Advertising Week New York 2024: 5 Actionable Takeaways for Health Advertisers

Articles
Oct 14, 2024
Audiences
DTC
2024-10-10

MAGNA and DeepIntent Reveal New Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes

Articles
Oct 10, 2024
Optimization
DTC
HCP
Integrated
2024-10-08

How Pharma Marketers are Supercharging Their Integrated Campaigns with Advanced Targeting

Articles
Oct 8, 2024
Audiences
DTC
2024-10-02

Deep Episode 5: The Hispanic Patient: How Companies Engage with Heart

Podcast
Oct 2, 2024
Optimization
General
2024-09-25

3 Ways Creative Management Tools Can Set Your Campaigns Up for Success

Articles
Sep 25, 2024

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DeepIntent DSP Certification

Exclusively for deepintent clients
Move faster in healthcare media execution. Gain a practical understanding of DeepIntent’s healthcare-specific DSP, helping you activate healthcare audiences more effectively and drive meaningful healthcare marketing performance and outcomes.

Cortex Essentials

Exclusively for deepintent clients
Execute healthcare campaigns with greater speed and precision. Learn how DeepIntent Cortex gives you the power to combine health and media insights, enabling smarter media buying and scalable campaign performance.

Digital Health Marketing Certification

Understand healthcare marketing without the guesswork. Build a clear foundation in healthcare marketing fundamentals, from pharma basics and measurement to CTV and privacy-first addressability, so you can navigate complexity and contribute with confidence.

Digital Health Targeting Certification

Navigate healthcare targeting in a privacy-first world. Gain a working understanding of HCP and DTC audiences, from segmentation and modeling to identity and evaluation, to build more impactful audience strategies.