Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Latest Insights

Optimization
DTC
2024-07-08

Elevating Vaccine Campaigns with Real-World Data and Optimization

Articles
Jul 8, 2024
Corporate
General
2024-07-03

Introducing: The DeepDive

Articles
Jul 3, 2024
CTV
DTC
HCP
2024-06-10

How to Improve Your Pharma TV Advertising ROI

Articles
Jun 10, 2024
Media
DTC
2024-05-24

The Presidential Election Will Reduce Patient Ad Reach—Here are 3 Steps for Getting Patients What They Need in 2024

Articles
May 24, 2024
Optimization
DTC
HCP
Integrated
2024-05-10

AdLab Recap: How Innovation and Interoperability Will Enable Personalized Advertising

Articles
May 10, 2024
Events
General
2024-05-03

Redefining Leadership: Empowering Women in Health, Advertising, and Technology

Articles
May 3, 2024
Privacy
General
2024-04-26

AdLab Recap: Advancing Addressability, Preserving Privacy

Articles
Apr 26, 2024
Data
DTC
HCP
Integrated
2024-04-25

Acxiom and DeepIntent Introduce Direct Data Integration to Optimize Healthcare Marketing Reach, Impact, and Performance

Articles
Apr 25, 2024
Data
General
2024-04-22

Three Ways AI Can Improve Your Campaign Performance

Articles
Apr 22, 2024
Events
General
2024-04-19

As Said at AdLab: The Current State of Health Advertising from the Marketer's POV

Articles
Apr 19, 2024
Audiences
Integrated
HCP
DTC
2024-04-18

Integrated Campaigns: Marketing as the Ultimate Social Experiment

Articles
Apr 18, 2024
Events
Integrated
2024-04-12

The Future of Personalization in Health Advertising: Our Top 3 Takeaways from AdLab

Articles
Apr 12, 2024

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DeepIntent DSP Certification

Exclusively for deepintent clients
Move faster in healthcare media execution. Gain a practical understanding of DeepIntent’s healthcare-specific DSP, helping you activate healthcare audiences more effectively and drive meaningful healthcare marketing performance and outcomes.

Cortex Essentials

Exclusively for deepintent clients
Execute healthcare campaigns with greater speed and precision. Learn how DeepIntent Cortex gives you the power to combine health and media insights, enabling smarter media buying and scalable campaign performance.

Digital Health Marketing Certification

Understand healthcare marketing without the guesswork. Build a clear foundation in healthcare marketing fundamentals, from pharma basics and measurement to CTV and privacy-first addressability, so you can navigate complexity and contribute with confidence.

Digital Health Targeting Certification

Navigate healthcare targeting in a privacy-first world. Gain a working understanding of HCP and DTC audiences, from segmentation and modeling to identity and evaluation, to build more impactful audience strategies.