Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Latest Insights

Media
DTC
HCP
2024-03-28

Place Exchange Partners with DeepIntent to Bring Digital Out-of-Home Offering to Healthcare Advertisers

Articles
Mar 28, 2024
Media
DTC
HCP
2024-03-27

3 Ways to Enhance Your Pharma Strategy with Digital Out-of-Home (DOOH)

Articles
Mar 27, 2024
Media
HCP
2024-03-19

DeepIntent Announces Expansion of Its Publisher Marketplace with New Electronic Health Records (EHR) and Endemic Inventory Partners

Articles
Mar 19, 2024
Measurement
Optimization
Integrated
HCP
DTC
2024-03-11

HCP + DTC: A Deep Dive Into Integrated Campaigns

Articles
Mar 11, 2024
CTV
DTC
2024-02-28

Three Considerations for Healthcare Marketers Switching from Linear TV to CTV

Articles
Feb 28, 2024
CTV
General
2024-02-10

5 Tips for the First-Time Programmatic CTV Advertiser

Articles
Feb 10, 2024
CTV
General
2024-01-17

DeepIntent Deep Dive: What Is CTV?

Articles
Jan 17, 2024
Audiences
DTC
2023-12-11

The Value of Pre-Optimizing Your Healthcare Audience Segments

Articles
Dec 11, 2023
Corporate
General
2023-10-31

The Ad Council Appoints 18 New Members to its Board of Directors

Articles
Oct 31, 2023
Media
Optimization
Data
Audiences
General
2023-09-28

5 Essentials for Improving Pharma Campaign Performance

Articles
Sep 28, 2023
Optimization
General
2023-09-19

Artificial Intelligence and a Patient-Centric Approach: Highlights from DPE 2023

Articles
Sep 19, 2023
Corporate
General
2023-07-26

An Open Letter to DeepIntent Clients and Partners on the IQVIA Acquisition

Articles
Jul 26, 2023

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DeepIntent DSP Certification

Exclusively for deepintent clients
Move faster in healthcare media execution. Gain a practical understanding of DeepIntent’s healthcare-specific DSP, helping you activate healthcare audiences more effectively and drive meaningful healthcare marketing performance and outcomes.

Cortex Essentials

Exclusively for deepintent clients
Execute healthcare campaigns with greater speed and precision. Learn how DeepIntent Cortex gives you the power to combine health and media insights, enabling smarter media buying and scalable campaign performance.

Digital Health Marketing Certification

Understand healthcare marketing without the guesswork. Build a clear foundation in healthcare marketing fundamentals, from pharma basics and measurement to CTV and privacy-first addressability, so you can navigate complexity and contribute with confidence.

Digital Health Targeting Certification

Navigate healthcare targeting in a privacy-first world. Gain a working understanding of HCP and DTC audiences, from segmentation and modeling to identity and evaluation, to build more impactful audience strategies.