Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Audiences
DTC
HCP
Integrated
2024-07-25
false

Deep Episode 1: Patients are Waiting: The Health Marketer's Greatest Challenges Today

Podcast
Jul 25, 2024
Optimization
DTC
2024-07-08
false

Elevating Vaccine Campaigns with Real-World Data and Optimization

Articles
Jul 8, 2024
Corporate
General
2024-07-03
false

Introducing: The DeepDive

Articles
Jul 3, 2024
CTV
DTC
HCP
2024-06-10
false

How to Improve Your Pharma TV Advertising ROI

Articles
Jun 10, 2024
Media
DTC
2024-05-24
false

The Presidential Election Will Reduce Patient Ad Reach—Here are 3 Steps for Getting Patients What They Need in 2024

Articles
May 24, 2024
Optimization
DTC
HCP
Integrated
2024-05-10
false

AdLab Recap: How Innovation and Interoperability Will Enable Personalized Advertising

Articles
May 10, 2024
Events
General
2024-05-03
false

Redefining Leadership: Empowering Women in Health, Advertising, and Technology

Articles
May 3, 2024
Privacy
General
2024-04-26
false

AdLab Recap: Advancing Addressability, Preserving Privacy

Articles
Apr 26, 2024
Data
DTC
HCP
Integrated
2024-04-25
false

Acxiom and DeepIntent Introduce Direct Data Integration to Optimize Healthcare Marketing Reach, Impact, and Performance

Articles
Apr 25, 2024
Data
General
2024-04-22
false

Three Ways AI Can Improve Your Campaign Performance

Articles
Apr 22, 2024
Events
General
2024-04-19
false

As Said at AdLab: The Current State of Health Advertising from the Marketer's POV

Articles
Apr 19, 2024
Audiences
Integrated
HCP
DTC
2024-04-18
false

Integrated Campaigns: Marketing as the Ultimate Social Experiment

Articles
Apr 18, 2024
Events
Integrated
2024-04-12
false

The Future of Personalization in Health Advertising: Our Top 3 Takeaways from AdLab

Articles
Apr 12, 2024
Media
DTC
HCP
2024-03-28
false

Place Exchange Partners with DeepIntent to Bring Digital Out-of-Home Offering to Healthcare Advertisers

Articles
Mar 28, 2024
Media
DTC
HCP
2024-03-27
false

3 Ways to Enhance Your Pharma Strategy with Digital Out-of-Home (DOOH)

Articles
Mar 27, 2024
Media
HCP
2024-03-19
false

DeepIntent Announces Expansion of Its Publisher Marketplace with New Electronic Health Records (EHR) and Endemic Inventory Partners

Articles
Mar 19, 2024
Measurement
Optimization
Integrated
HCP
DTC
2024-03-11
false

HCP + DTC: A Deep Dive Into Integrated Campaigns

Articles
Mar 11, 2024
CTV
DTC
2024-02-28
false

Three Considerations for Healthcare Marketers Switching from Linear TV to CTV

Articles
Feb 28, 2024
CTV
General
2024-02-10
false

5 Tips for the First-Time Programmatic CTV Advertiser

Articles
Feb 10, 2024
CTV
General
2024-01-17
false

DeepIntent Deep Dive: What Is CTV?

Articles
Jan 17, 2024
Audiences
DTC
2023-12-11
false

The Value of Pre-Optimizing Your Healthcare Audience Segments

Articles
Dec 11, 2023
Corporate
General
2023-10-31
false

The Ad Council Appoints 18 New Members to its Board of Directors

Articles
Oct 31, 2023
Media
Optimization
Data
Audiences
General
2023-09-28
false

5 Essentials for Improving Pharma Campaign Performance

Articles
Sep 28, 2023
Optimization
General
2023-09-19
false

Artificial Intelligence and a Patient-Centric Approach: Highlights from DPE 2023

Articles
Sep 19, 2023
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