Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

CTV
General
2021-10-28

Shrinking Linear Television Underscores Shift to Emerging Channels

Articles
Oct 28, 2021
Audiences
DTC
2021-10-27

DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options

Articles
Oct 27, 2021
Corporate
General
2021-10-27

16 Leaders Share Tips To Help Young Tech Professionals Find The Right Mentor

Articles
Oct 27, 2021
Audiences
DTC
2021-10-22

The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds

Research
Oct 22, 2021
CTV
General
2021-10-21

Why Programmatic CTV Is a Must for Healthcare Marketers

Articles
Oct 21, 2021
Audiences
General
2021-10-15

Product Overview: Audience Marketplace

Articles
Oct 15, 2021
Data
Optimization
General
2021-10-07

Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection

Articles
Oct 7, 2021
Data
Optimization
General
2021-10-06

Utilizing Real-World Clinical Data to Optimize Digital Campaigns

Videos
Oct 6, 2021
Privacy
Integrated
DTC
HCP
2021-10-05

Protecting Patient Privacy in Advertising with Machine Learning

Articles
Oct 5, 2021
CTV
General
2021-09-28

Staying Connected: How Healthcare Marketers Can Improve Performance and Patient Outcomes with Connected TV

White Papers
Sep 28, 2021
Optimization
General
2021-09-22

Case Study: DeepIntent Outcomes™ (Audience Quality Algorithm)

Case Studies
Sep 22, 2021
Data
DTC
2021-09-11

Filling Gaps in the Patient Experience Exposed by COVID

Articles
Sep 11, 2021
Audiences
DTC
HCP
Integrated
2021-09-08

Improving the Patient-Provider Relationship with Advertising That’s Actually Relevant

Articles
Sep 8, 2021
Media
General
2021-09-07

Product Overview: Programmatic Audio Advertising

Articles
Sep 7, 2021
Corporate
General
2021-09-02

Three Principles For Successfully Scaling A Startup

Articles
Sep 2, 2021
Optimization
General
2021-08-30

Three Considerations in Choosing a Healthcare DSP to Future-Proof Your Decision

Articles
Aug 30, 2021
Audiences
DTC
2021-08-26

Case Study: Patient Modeled Audiences (Rare Disease App Downloads)

Case Studies
Aug 26, 2021
Privacy
DTC
2021-08-25

Patient Marketing and Privacy: Q+A With Mirador Analytics CEO Jamie Blackport

Articles
Aug 25, 2021
Optimization
DTC
2021-08-23

Case Study: DeepIntent Outcomes™ (Verified Patient Reach)

Case Studies
Aug 23, 2021
Corporate
General
2021-08-11

Our Promise to DeepIntent Employees: Respect, Openness, Opportunity, Trust, Succeeding Together

Articles
Aug 11, 2021
Corporate
General
2021-08-11

How to Scale Your Customer Success Team Without Losing the Human Touch

Articles
Aug 11, 2021
Audiences
HCP
2021-08-09

Case Study: DeepIntent Orchestrate™ (Targeting Based on Lab Results)

Case Studies
Aug 9, 2021
Audiences
HCP
2021-08-09

Case Study: DeepIntent Orchestrate™ (Targeting Based on Content Engagement)

Case Studies
Aug 9, 2021
Audiences
HCP
2021-08-09

Case Study: DeepIntent Orchestrate™ (Integrating CRM Systems)

Case Studies
Aug 9, 2021