Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

• New

5 Questions With Nicole Alfonso About CTV Pharma Advertising

Articles
December 2, 2025
• Featured

We've Got Your Backs: Tariffs, Ad Bans, and the Future of Healthcare Policy

Podcast

CTV Unlocked: A Playbook for Engaging HCPs in the Streaming Era

Guides

6 Healthcare Marketing Takeaways from Cannes Lions 2025

Articles

Latest Insights

Audiences
DTC
2022-10-25
false

Case Study: Migraine Brand Accelerates Reach to Precise Patient Population While Reducing Cost-Per-Verified-Patient by 50%

Case Studies
Oct 25, 2022
CTV
General
2022-10-07
false

Seeing TV Differently: A CTV 101 Guide for Pharma Marketers

White Papers
Oct 7, 2022
Audiences
General
2022-09-15
false

Patient Planner: The Smarter, Faster Way to Plan Campaigns and Activate Patient Audiences

Articles
Sep 15, 2022
Optimization
General
2022-09-01
false

DeepIntent Deep Dive: What Is a Healthcare DSP?

Articles
Sep 1, 2022
CTV
HCP
2022-08-16
false

4 Steps to Successfully Reach HCPs on CTV

Articles
Aug 16, 2022
CTV
DTC
2022-08-16
false

Patient Views During the CTV Renaissance

Videos
Aug 16, 2022
Corporate
General
2022-08-12
false

Orchestrating Client and Company Success at DeepIntent

Articles
Aug 12, 2022
CTV
DTC
2022-07-21
false

How DeepIntent and Matterkind Proved CTV’s Superiority for Measuring Pharma Ad Campaigns, Delivering 2X Higher NBRx

Articles
Jul 21, 2022
Optimization
DTC
HCP
2022-07-13
false

DeepIntent Adds More Leading Data Providers to its Audience Marketplace, Simplifying Pharma Campaign Planning and Optimization

Articles
Jul 13, 2022
Corporate
General
2022-06-17
false

My Career Journey at DeepIntent: Carrie Craigmyle

Articles
Jun 17, 2022
Media
DTC
2022-06-15
false

Case Study: Prescriptions Over Impressions​: Matterkind and DeepIntent Prove Addressable Media Drives Script Performance and New Patient Starts​

Case Studies
Jun 15, 2022
CTV
DTC
2022-06-09
false

The Patient POV: Pharma Advertising on Linear TV vs. Connected TV

Articles
Jun 9, 2022

Listen to Deep: 
The Health Marketing Podcast

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Nov 13, 2025

Reaching Audiences Where They're Most Engaged: How CTV is Changing Pharma Marketing

Oct 29, 2025

Don't Try to Be Everywhere: Precision Marketing for Rare Disease Awareness

Oct 15, 2025

We've Got Your Backs: Tariffs, Ad Bans, and the Future of Healthcare Policy

Oct 1, 2025
Full Episode Library

Recent Events

Sep 26, 2025

Programmatic Advertising in Pharma: Key Takeaways from Fierce Pharma Week

Sep 15, 2025

Fierce Pharma Week 2025: Key Takeaways

Jun 27, 2025

6 Healthcare Marketing Takeaways from Cannes Lions 2025

May 23, 2025

Empowered Voices: Women Driving Innovation in Healthcare Marketing

All Events

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