Seeing TV Differently: A CTV 101 Guide for Pharma Marketers

As the pharma industry continues to adapt to the rapid rise of streaming, understanding the basics is the first step in developing a successful advertising strategy. In this guide, you’ll learn:

The difference between CTV, OTT, AVOD, FAST, and more
The role data plays in planning and optimizing CTV campaigns
How to improve your incremental reach across linear TV and CTV

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October 7, 2022

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Connected TV (CTV) is one of the hottest marketing channels available today, offering a multitude of opportunities to reach healthcare audiences within ad-supported streaming content, whenever and wherever they’re watching.But with the sheer volume of apps, programmers, and platforms competing within the CTV landscape, audience fragmentation has become a major challenge for marketers to navigate.

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Oct 7, 2022

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