Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV

With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing time with linear TV — a belief that has kept most pharma advertising investments focused on traditional channels.As one of the most important demographics for pharma, we set out to challenge that misconception.

Download the report to learn more about:

•  Generational similarities and differences in streaming behavior
•  How silver streamers would prefer relevant pharma ads, but rarely see them
•  The power of integrated campaigns for improving older patients’ outcomes, and more!

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